The Best a Man Can Get is Still Gillette


I wake up to this Gillette ad, which has kicked up a much bigger storm than the Kardashian Pepsi commercial did more than a year ago. I guess that ad was the start of brands taking on the role of SJWs – Social Justice Warriors. SJW is by definition a derogatory term which means a person who expresses or promotes socially progressive views. In a normal world there would be a few thumbs ups for this person but in reality, which is neither normal nor reasonable, the reasons for this are the fact that we have to hold SJWs responsible for having boundary issues. I digressed there. But that is the point. SJWs will stop at nothing. Such as pedophilia being termed as a condition rather than a pathetic scourge of the mankind. They want pedos to be included in the ‘queer’ category to be represented on the gay pride flag. Because, there is such a thing as a non-practising pedophile. So anyway, this is a small example of why SJWs don’t get a lot of respect. What happened then with the Gillette ad was a classic design problem I learnt about during a brief ‘knowledge-share’ session at my workplace – That when instructions are printed in a font that’s harder to read, the reader/user confuses that difficulty with the difficulty level of the task itself. Apparently, Ikea knows this. So thank you Ikea. My male friend had no problem assembling that beige double bed. Moving on to males. They’re exploding the dislike button on Gillette’s YouTube link. Here it is again in case you’d like to have a go at it too. They’re doing so just for suggesting that they are better than the toxic messages they receive from the likes of: Harvey Weinstein Donald Trump Charlie Harper Woody Allen Ramsay Bolton Karl Marx Don Draper Hitler Frank Underwood O J Simpson Aurangzeb John Eric Armstrong (Know more here ) Jack The Ripper List of all the men outed under the Metoo movement.  Does not include the stalwarts back in India. Top names though: Alok Nath. Rajkumar Hirani. Vinod Dua. M J Akbar. All renowned ones. Saddam Hussein Jordan Belfort Vladimir Lenin Pol Pot Genghis Khan Geobbels Che Guevara Robert Mugabe (Let me throw in THIS  link detailing the respective rules of these powerful men from Africa) Know that some of these characters are fictional but most are not. I trust you to know which is which. But I can tell you this: we haven’t even got started. The men who’ve gotten all riled up with this one ad that is the only sliver of good parenting they have / ever will receive, are the ones for whom this ad was made in the first place. It talks about not waking up to a world where bullying is justified with ‘boys will be boys’. And God knows it’s the males who are the worst sufferers of it. Instead of saying “yeah, we do have a problem; glad someone is speaking out”, they’re swearing off of all P&G products. Good going. Yes, a brand’s job is to sell. And trust me, sell they will. Gillette has moved on. It’s talking to my 25-year-old brother who knows that if his dad shouted at him, that’d be wrong. My 50-plus ‘Millennial at heart’ friend who hates boys night out where they crack sexist jokes all night long. My friend & ex-colleague whose husband is a hands-on dad who cooks like it’s his duty as much as hers. Did you know that brands were acting as SJWs when they asked you to wash your hands 4 times a day, for 30 seconds each time? That you needed to wear a deo. That you need to floss your teeth. Brush it twice a day. They you need to get your vitamins. That you need to safeguard your heart health with MUFA-PUFA loaded oils. That you need life insurance for your families.   Well, dear men, you need to give up bullying for a healthy society.  

Have you ever eaten off plates made of pure lead?


Oh-kay, I spent yesterday at one of the fanciest 5-star hotels in Mumbai – Taj Lands End. Attending the Content Marketing Summit & Awards, hosted by the World Marketing Congress, a super busy event that’s a great place to meet with the top professionals in marketing. Last week, I was at the Digital Leadership Summit organised by Social Beat. At the St.Regis, Mumbai, super swank. Loves these places. Last month it was TechSparks 2018 at the Taj Yeshwantpur in Bengaluru. And this is not me showing off. I’m actually talking about something completely different here. You’ll see why I am mentioning all these grand old daddies of luxury living. Not name-dropping. Because, these luxury hospitality brands clearly fail – astoundingly – at both luxury & hospitality in one very important regard that interferes with one of the loves of my life: Food. In fact, the experience I went through yesterday makes me want to reinvent the term ‘arm exercises’. It’s a one between me and my friend I shall refer to here as Mundu Cracko. Arm exercises refer to the ultra-best form of workout one gets from lifting beer mugs filled to the brim (heavier the better) right up from the table level to one’s lip and holding it there while consuming the much-needed refreshment, while making sure to give it as many reps as one can humanly make in the course of one session. Unlike all other kinds, this workout mixes dopamine with spirit, thereby creating a whole new level of motivation. It’s muscle isolation, it’s endurance, it’s mood uplifting, it’s socially engaging because you’d probably do this with your buddies, and the healthy competition to keep going adds to the magic. It’s a sorry state of affairs then that this beautiful connotation must be vacated for a more staid & serious, a more literal one that has neither its original flair nor the spirit. In fact, it falls flat like non-aerated beer. Did I hear your enthusiasm just fizzle out? Well, I’m a teetotaler and yet I know we can empathise with the lack of carbonation, which we know contributes wholly to the beer’s mouthfeel and its refreshing-ness. You can imagine my feelings when I see that my but one indulgence – food – is now condemned to become an arm exercise in the least pleasurable way possible! I’m talking about how these hi-fi places I’ve named above in a list that is by absolutely no means exhaustive, make it difficult for a nourishment-seeker to seek precisely what they need: nourishment. And, it’s not a gender equal world out there either. I’ll explain: I’m actually talking about how heavy the plates are that they use in these event buffets dinners and lunches. By the time I’ve scooped in some salad and collected some chapaati and moved on to daal, and subzi… I’m already a spent force. I’m handling a towel that was once a comforter somewhere, a spoon that is a miniature version of a mason’s or a gardener’s spade, and a fork that is only slightly lighter than a garden rake. Thank God for small mercies. Because, by the time I begin eating, it has turned into an exercise in negative calories – I’m spending way more calories than I am consuming while holding myself erect, walking around carrying the huge ceramic receptacle in which my nourishing morsels lay, embraced by the mason’s weapons. The food itself becomes bland, unimportant, secondary, not germane to the issue. It’s only the challenge that counts. Can I continue to ingest, and chew, and swallow when I am busy demonstrating the term ‘Herculean effort’? And for how long? In fact, it becomes a conversation starter with quite a few participants: “Here we are again… huh, huh :-)… yes, this is heavy… dunno what’ll happen if I add that shallot – will I buckle under? Haha” I even joked with a fellow male participant that the practice of feeding people at such galas seemed rather skewed towards favouring men, who have a denser muscle tone than us ladies. Turns out he wasn’t too thrilled about it himself – saying he’d probably last 1 chapaati more or two but in the end, had to give up his right to nourishment. So well, I really wonder if you’ve wondered this too: Why do swanky places host stand-up buffets and then give us these plates made of pure lead to eat in?  Any hospitality folks out here who can help me out? What do you guys really want us to do? Not eat? Anyway, I doubt if you’re gonna get me to do a few more push-ups every day, stretch the zer0 workout I’m on. I’m pretty sure I actually lost 400gms of weight yesterday even though I ladled my way through some pretty hefty paalak corn and paneer-something & something-veg-biryani. Compliments to the chef. None to the hotel industry.

What Shekhar Gupta has in common with the oppressive British Raj


A lot. Am reading I am Divine by Devdutt Pattanaik (edited by Jerry Johnson) and is a laudable work on the history of LGBTIQ within the Indian ‘Hindu’ society. To me, Hindu is a geographical identity whose one of the aspects is the legacy of Dharmic religions. But all that later. The book has sharp insights on the issue of ‘caste’, for which Hindus have been flogged over and over for centuries. It is particularly valuable in the current climate of creating divisions within our society (SC/ST Act issue, Lingayats, etc.)… all because Congress wants a few votes in order to remain relevant. Their cronies are helping them further their divisive agenda. And Shekhar Gupta is leading the pack, how? ‘I Am Divine’ offers a perspective. Before I present the relevant excerpt, here’s a background of the issue, taken from the same book: A hymn from the Rig Veda described society as an organism whose body parts are made up of 4 Varnas, Brahmins (learned ones, religious scholars) on top, Kshatriyas, ruling class and landowners come next, trading community or Vaishyas come third, and last come the Shudras, the service providers.  This 4th group split later, with untouchables and tribals, who were pushed out of the social system. While many sages and philosophers spoke against this social structure, most rulers of the land respected Jati as it helped legitimise their rule, enabled them to collect taxes with relative ease from communities, rather than individuals, who controlled the lands and the markets. Many used Brahmins to establish new villages, and collect taxes on their behalf, thus making them God-kings. Muslim rulers too, in order to ensure stability, used Brahmins as bureaucrats and tax collectors, and so effectively let the 4-tiered social model persist.  Here is the excerpt from ‘I am Divine’ that throws light on how this caste conundrum became so pervasive as to be thoroughly institutionalised: When the Portuguese came to India, they used the word ‘Caste’ for Jati.  The British eventually documented castes for administrative convenience, and converted this rather fluid social system into a rigid and documented categorisation, even giving castes to people who really had no castes, and giving them social status in a standardised national hierarchy, ignoring the fact that the hierarchies of the Jati system functioned locally with numerous regional variations. Based on caste, the British assigned jobs in the military, they divided cities. Later, they switched from caste to religion, ignoring the caste divides in Indian Christians and Muslims, and amplifying the divide in Hindus, insisting that caste was an essential condition of all Hindus, based on books such as Manusmriti, which had originally only documented caste as social practice, not recommended or prescribed it. Hindus who moved to the Caribbean Islands as indentured labour in the 19th century, after slavery was abolished in Europe and America, retained their Hindu identity, but not any caste identity, as the socio-economic conditions there did not have NEED for caste. British administration did not bother to document the caste of labourers or classify them as such. But in India, where caste was strongly mapped to socio-economic realities, and where British administrators documented caste and made it essential category while recruiting for the army (only military castes were allowed) and for the bureaucracy (Brahmin and the landed gentry were preferred), caste not only thrived but was institutionalised.  The documentation process also created the religion we now call Hinduism. So, when Shekhar Gupta propagates writings like: and makes comments like this: But, in no way has a response to this: Because there are… a body that he is now the President of, he is culpable of furthering the noxious legacy of the British Raj. He is no intellectual. His attitude is a vestige of the British system of divide and rule, which works very well in the present context as it did in those times. How long are we going to keep falling victim to this? Finally, for those who might have questions about Manusmriti, often blamed for all the major social ills in the Hindu society, please read this: Manusmriti & Caste System by Acharya Harikrushna Farashuram. Read, and liberate yourself from centuries-old burden of hate and disgust heaped upon our civilisation by people who pillaged, marauded, and oppressed entire civilisations around the world with complete lack of compunction and are now giving others certificates for human rights while fomenting violence in the Middle East. People like Mr. Gupta, instead of participating in the progress of our society by furthering a constructive agenda, happen to spread hatred because it helps them so. They have created a different class system of ‘intellectuals’ who act as if they walk on water, but won’t even acknowledge it. This should be our fight.

Humane technology and why good behaviour is a problem


I am that age where mostly all my friends have a tiny tot or two, some older peers have teens. Absolutely every parent I know struggles with technology, or rather, how to prevent it from being: 1) misused 2) abusive – to health – both physical and mental, to relationships, studies / work And, a whole lot of times, it’s not just about the kids. For most people, it’s also about their spouses, and friends, and colleagues at work even. That’s why when I came across the Center for Humane Technology on the Net (  I was thrilled. Its foundational premise is that technology is hijacking our society. These people are the right ones to talk mainly because they have been on the business side of things – are ex-employees of tech companies that control our social media and other digital platforms on which we have come to rely almost completely for everything – connecting, network, business, shopping, entertainment, education, the list is growing. Tristan Harris, its co-founder and executive director, in his TED talk here How a handful of tech companies control billions of minds every day  is all about how to focus your attention on things you want to do rather than fritter it away to the deadly addictive calls of your apps, notifications, social networks, et al. He says tech could be transformative. It needs to work for the good of humans – our mental health, physical health, our children’s good, our societal good, and not act like a slot machine for these companies and their owners. He knows that to do this, our entire set of parameters need to change. Human good, quality connections, are the metrics that our tech should be designed for. Here’s why I think this won’t happen, at least not until people see the harmful effects of this inhumanely designed technology that is current – much like what happened with cigarettes and the smoking industry: As humans, our education system used to be the tech platform that these companies have become today. Our education system never really looked at any of these metrics either. Happiness, our ability to keep a steady head, our ability not to fall prey to addictions that are life-negating – be it alcohol, drugs, sex, media, substance abuse, even the bad habits of cribbing and negative thinking, depression, etc., our ability to develop our self-esteem… and all of these things that truly matter, did not find mention anywhere in our curricula. We measured our happiness and self-esteem in our achievements, which are usually about being better than others, our sense of style by the scale and variety of our addictions, our sense of well-being by the size of our homes and memberships to fancy clubs. We made things like depression, attention-deficit disorder, food disorders fashionable. This education system cannot create individuals who value their lives and the huge opportunity it represents, cannot value their time on this beautiful planet of ours. It’s the value system that needs a change, technology will follow. And, we haven’t reached that stage yet, much like smoking and global warming. That’s the difference between a life-affirming way of thinking and a life-negating way of thinking. Whatever actions you are doing today, are those life-affirming for yourself and for those around/close to you?  Or are they life-negating ones?  If the latter, please ask yourself why are you doing it even when you know this. Technology addiction should now be the least of your problems.